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About Us

Our paid model showcasing our Hydrating Gel Mask

Our story

How Alchemy of Earth and Skin was born

Since stepping into the cosmetic industry back in 2018, my passion and commitment to pushing the boundaries of product innovation have grown stronger year after year. My journey began by establishing my own skincare line, an experience that enriched me with five years of invaluable insights. However, I wanted to do more for the industry then just formulate products for myself.

After thorough research, I opted to dive into studying multiple certifications including my diploma to really get to grips with the core ingredients that I use on a daily basis.

After completing my studies, I started my journey as a cosmetic formulator, with a focus on helping smaller independent brands build their uniqueness through affordable cosmetic formulations. I recognised the need for cost-effective and customised formulations to help these businesses stand out in a crowded market.


Cosmetic Formulation Development

I specialise in developing cutting-edge cosmetics formulations that can take your business to the next level.

Formulation Review & Correction

As an expert in the field, we can work together to analyse and improve your previous formulations to ensure they meet the rigorous standards for safety and stability.

Cosmetic Label Compliance

I specialise in developing cutting-edge cosmetics formulations that can take your business to the next level.

Educational Mini Courses

I offer a comprehensive resource to support you in creating your own products with a universal formulation foundation guide that provides detailed educational insights.

Claims Compliance

Our service is designed to provide you with comprehensive and reliable information regarding any legal claims made against your products in advertising.

Advertising our Enlightened Eye Cream for people to see

Our Mission

Producing the highest quality products

As a certified cosmetic formulator, I offer personalised attention and customised solutions to meet the specific needs of each client. My goal is to help smaller independent brands build their identity by creating safe, effective, and unique cosmetic products that reflect their vision and brand values.

I am committed to staying up-to-date on the latest industry trends and innovations, and I leverage my extensive knowledge of raw materials, active ingredients, and preservation techniques to develop formulations that meet the highest standards of safety and efficacy.

My journey didn't stop after obtaining my diploma. I made the choice to extend my studies to encompass the intricate web of cosmetic regulations spanning multiple countries—covering everything from labeling intricacies to product claims. It dawned on me that there was a notable absence of resources when it came to navigating the regulatory side of the industry. The regulations set by governing bodies often appeared as a complex maze without proper guidance. This absence of guidance has led to many businesses unwittingly putting out products that didn't adhere to regulations.

The importance of regulations became glaringly apparent. They stand as the safety net ensuring that the cosmetics flooding the market are not only effective but also safe and stable for consumers.

Driven by this understanding, I decided to step up. I now offer an array of regulatory services aimed at assisting businesses in launching their products while seamlessly aligning with their country's regulations. The ultimate goal is to shield these businesses from potential investigations and the dreaded product recalls that can wreak havoc on reputation, cost and bottom lines.

If you are a smaller independent brand looking to stand out in a crowded market, I am here to help.

Natural, healthy & professional

My Credentials

Diploma in Personal Care Formulations
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Certificate in Cosmetic Regulatory Essentials
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Certificate in Cosmetic Labels and Claims